This module introduces the “Lean Start-up” concept, defined by entrepreneur and blogger Eric Ries. In it, you will learn about the “Build-Measure-Learn” feedback loop, which will teach you how to quickly turn your ideas into products, see how your customers respond, and then either pivot to something else, or persevere in your current direction. As an added bonus, you will also learn how to make the most of your failures and learn from them, building on your imperfect and unworkable prototypes until you have an offering that will actually solve your customers’ problems.