Thousands of new startups are created every day. In order to keep up with rapid changes, you need to be able to innovate. The aim of this module is to teach you how to strategically embrace innovation in order to create a start-up that is both sustainable and scalable. The module begins by outlining the importance of innovation for entrepreneurs, continuing with a discussion of what innovation can help you achieve. It concludes by presenting several different successful businesses, exploring the unique innovations that have allowed them to get where they are today.