It can perhaps be surprising to learn that many enterprises have trouble defining exactly what it is that they are doing. While, on first glance, a company’s business might seem obvious, further exploration inevitably yields precision and nuance, all of which can have a major effect on an SME’s prospects! This module will thus present the various elements of a strong business definition, and conclude with an activity to help participants determine their own business definition with a view towards improving their competitiveness. 

business management