Although it is crucial to any entrepreneurship venture, market research has the disadvantage of being both time-consuming and expensive. This is where “lean” market research comes in. In this module, you will learn about the importance and fundamental elements of market research, including gathering a combination of primary and secondary data for your analysis, as well as go through several practical methods of gathering the information you need to successfully market your product. After this, you will learn a number of techniques, based on the “Build-Measure-Learn” feedback loop, to both increase the speed and decrease the cost of your market research activities.